Concept and Customer Identity Course

You’re One Step Away From Clarity in Your Brand Direction

_{The Concept & Customer Identity Course will help you define exactly who you’re designing for, what market you’re entering, and how to position your concept with confidence—before you move into design, fit, sampling, or production.}

_{This is a foundational step that will support every decision you make moving forward.}

 This is the step most designers skip — and it’s the reason so many brands struggle with clarity later.

This course is designed to give you clarity before you invest time and money into design, fit, or production.

 What You’ll Get Instant Access To 

• The full Concept & Customer Identity Course (all modules + lessons)

• Customer Profile Framework + step-by-step guidance

• Market, competitor, and SWOT tools

• Customer identity + fit context breakdown

• Downloadable templates and worksheets

• Lifetime access

 Who This Course Is For 

This course is designed for you if you’re ready to:

• stop guessing and start making informed decisions

• define your ideal customer clearly (including body type + fit needs)

• understand your niche and competitive landscape

• build a customer profile you can reuse throughout development

 What You’ll Walk Away With 

By the end of this course, you’ll have a completed Customer Profile that you can use to guide:

• design direction and silhouette decisions

• fit and sizing strategy

• brand positioning and marketing language

• development planning and communication with partners

_{Access + Refund Policy}

_{✔ Lifetime access (including future updates)
✔ 7-day refund window}

_{If you have any issues accessing your course after checkout, email hello@pointsofmeasure.com  and we’ll help you right away.}

_{By purchasing this course, you agree to the Terms & Conditions and understand that results are not guaranteed and depend on your implementation.}

_{Review Concept & Customer Identity Terms & Conditions (including refund policy)}

FAQ

Is this course beginner-friendly?

Yes. This course is structured to guide you step-by-step, even if you’re early in the process.

Do I need a fashion degree or experience?

No. This course is designed to work for both beginners and experienced designers.

Do I need to have my full brand figured out before starting?

Not at all. This course helps you build clarity from the idea stage.

Is this included in SEAM (Mentorship Program)?

If you are currently enrolled in SEAM, you already have access to this content inside the program.

How long does it take to complete?

This course includes 50 minutes of video lessons, plus downloadable templates and worksheets. Most students can complete it in one sitting, but you’ll have lifetime access to revisit anytime.